When I said in one of my "Under-Characters" memes that Morton J.P. Swackhammer from "Space Jam" is a better villain than the head pf Acme Co. from "LT: Back in Action"; and that he deserves to be on the list of "Greatest Villains."
Well, I finally found some more info about Swackhammer's character that proves that he's more than just some greedy, power-hungry CEO of a theme park, and he's more threatening than we thought.
According to the official documentary book of "Space Jam," (which I bought because the stuff that's behind the movie, is better than the result what we got) Swackhammer's amusement park, Moron Mountain, wasn't suppose to be just a lousy theme park with crummy rides, but a clever and well-thought out death-trap!
The original plot of Swackhammer is that he's suppose to be a planet destroying alien, who's main goal is to demolish any other planets and whip-out the dominate species that rule the planet.
And what better way to destroy the dominate species, than to easily manipulate them into a theme park, where it's full of rides that are set to kill anyone who goes on them!O_O
As for the Looney Tunes, Swackhammer's plan for them was to try to convince them to be his mascots so he can use them as live-bait to lure people into his trap.
New theme park + mascots of beloved movie/TV icons + thrilling rides + easy manipulated minds = Successful trap of death
Now THAT would've been a lot better of a movie if they used that plot, and that would also be a better reason why Swackhammer would want so much revenge on the Looney Tunes, he'd want to kill their descendants, the Loonatics (because the Looney Tunes foiled his plot to destroy all-man kind and it's planet, not because beat his Monstar team at basketball that made have an eternal grudge against him).
Plus that would explain why Marvin the Martian joined forces with Bugs, Daffy, and the other Looney Tunes, despite that he wanted to destroy Earth for his own desires. Because once Swackhammer destroys the Earth, he'll be going after Venus and Mars next as part of his plan of galaxy domination.
Believe it, or not.